MARION

Prompt #5

"As an employee in a large organization, it is difficult for me to find someone working here that has worked on a specific application before or has specific expertise, or is open for mentorship on a certain topic. It would be great to have a searchable, social way to connect with employees with the expertise I need."

YOU HAVE 24:00:00 TO SOLVE THIS. GO!

I recently had the pleasure of competing at Bizhacks annual hackathon at UBC in February. Best Buy was the main sponsor of the event and in turn, provided a series of 6 prompts for the teams to chose from. Each team was provided a room with a whiteboard and 24 hours to ideate and prototype the minimum viable product to win the judges approval.

ROLE:

UX Collaborator / HIFI Prototyping

SKILLS:

Adobe Illustrator, XD

DATE:

Feb 2019

TEAM:

  • Ashli Ahn
  • Jill Avis
  • Shua Babar
  • Brian Cheng

DAY 1: RESEARCH & IDEATION

The Challenge

"As an employee in a large organization, it is difficult for me to find someone working here that has worked on a specific application before or has specific expertise, or is open for mentorship on a certain topic. It would be great to have a searchable, social way to connect with employees with the expertise I need."



We began the hackathon with a card sorting exercise to facilitate the ideation process and begin narrowing our focus. Once we had listed all the possible solutions for each prompt, we began listing the pro’s, con’s, and viability of each project. Best Buy had arranged for some of their staff members to be mentors for the duration of the hackathon. During our card sorting, we were visited by several of these mentors who gave us a little more insight:



  1. Best Buy Head Office has 1200+ employees.
  2. Office departments aren’t divided by skill set (ie. a development team, a design team, a copywriting team) but rather by “Products” (ie. each “Product” will have a developer, designer, copywriter, etc.). “Products” are things such as the website “Home” page, or the mobile app “Checkout” system.
  3. Product teams are constantly changing.
  4. Inter-office naming structure isn’t consistent throughout the company (ie. What a designer calls a “Header”, a copywriter may call a “Global Navigation”).
  5. Employees often don’t know where to look to find the right person for information or mentorship.
  6. Best Buy is actively searching for a viable way to solve this inter-departmental connectivity issue.


Each and every mentor we spoke to agreed this was a problem which they face on a consistent basis and consumes a sizable percentage of their time. From here our team created our persona, Phil.

Persona & Journey Mapping:

From what the mentors told us about their own experiences, we were able to formulate a journey map for a typical scenario Phil may encounter:

Let's say the “Home Page” team is sprinting to complete a redesign by the end of the week. Phil, the UX designer wants to check the feasibility of the new design for the navigation bar but nobody in his product team has the knowledge to help him. With such a large office and no resource for finding the navigation developers, Phil must ask the “Scrum Master” (usually the team leader) to assist in his search. However, when the developer is finally located, they are often too busy with their own project that their team leader won’t release them to assist. This results in Phil's redesign deadline being pushed back.

The Solution:

We devised that the most impactful solution would to create a “Seeker and Mentor” office app, where employees who need assistance (Seeker) can easily find a Mentor. So how do we create an easy way to find someone when most users don’t know where to look in the first place? The answer was hiding in plain sight, on a website millions of people use on a daily basis, Google.

When we aren't sure where to find the information we’re looking for, the fastest way to get there is to search for related keywords. So why not create an office network of related keywords?

DAY 2: DESIGN & PROTOTYPING

Prototyping:

Now that the product was solidified in its final form, our team split up the remaining work. As I had worked through the night to develop the initial wireframes, I took on the role of building the final prototype once the interface designs had been completed. I used Adobe XD to create a smooth animation to accompany the presentation.

THE RESULT

00:00:00